TWO CHANNELS.
ONE JOINED-UP SYSTEM.
We combine search intent (Google) with social reach (Meta & display) so your business captures demand and builds awareness at the same time.
Google Ads
When someone searches "plumber near me" or "accountant in [town]", they're ready to buy. Google Ads puts you at the top of those results — in front of people actively looking for what you offer.
- Search campaigns targeting high-intent keywords
- Strategic campaign structure & bidding
- Ad copywriting & A/B testing
- Conversion tracking & ROI reporting
- Negative keyword management
- Landing page optimisation recommendations
Meta & Display
Reach your ideal customers on Facebook, Instagram and across the web — even before they start searching. Meta Ads and display campaigns build awareness, drive traffic and bring back visitors who didn't convert first time.
- Facebook & Instagram campaigns
- Audience targeting by location, interest & behaviour
- Google Display Network banner ads
- Retargeting for website visitors
- Ad creative & copy included
- Dedicated landing pages for paid traffic
WHAT WE
DELIVER
Keyword Research
We find the high-intent keywords your customers use when they're ready to buy — and cut the ones that waste budget.
Precise Targeting
Location, demographics, interests and behaviour — your ads reach the right people, not just anyone.
Creative & Copy
We write the ads and design the creative. Everything is tested and refined to maximise click-through and conversion rates.
Full Tracking
Every click, call and form submission tracked. You always know what your ad spend is generating.
Retargeting
Bring back visitors who didn't convert. Retargeting campaigns keep your brand in front of warm prospects.
Continuous Optimisation
We review and improve campaigns every week — cutting waste and scaling what works to lower your cost per lead.
of high-intent searches result in an ad click
average return on ad spend for well-managed Google campaigns
to launch your first campaign after onboarding
THE
PROCESS
Strategy Session
We learn about your business, your ideal customers and your goals. Which channels make sense? What's an acceptable cost per lead? This shapes everything.
Campaign Build
We build campaigns with proper structure, targeting and tracking. Ad copy written, creative designed, conversion tracking set up — ready to launch.
Launch & Monitor
Campaigns go live and we monitor performance closely. We gather data, identify what's working and make early optimisations.
Optimise & Improve
Every week we review performance — adjusting bids, testing new creative, refining targeting and cutting wasted spend.
Scale What Works
Once we've proven what converts profitably, we scale it. More budget to winning campaigns. Maximum ROI at maximum volume.
COMMON QUESTIONS
PAID ADS IS THE
ATTRACT PILLAR
Paid advertising is the fastest way to get in front of high-intent buyers. Unlike organic search, it works from day one — and when it is managed properly, every pound spent is accountable.
As part of the Lead Forge System, the leads your ads generate feed directly into conversion-focused landing pages and AI-powered follow-up sequences. The whole system works together so no lead is wasted.