Paid Advertising

ADS THAT
GENERATE LEADS.
NOT JUST CLICKS.

Google Ads, Meta Ads and display campaigns — all managed for you. We put your business in front of the right people at the right time and turn that attention into enquiries.

TWO CHANNELS.
ONE JOINED-UP SYSTEM.

We combine search intent (Google) with social reach (Meta & display) so your business captures demand and builds awareness at the same time.

Search Intent

Google Ads

When someone searches "plumber near me" or "accountant in [town]", they're ready to buy. Google Ads puts you at the top of those results — in front of people actively looking for what you offer.

  • Search campaigns targeting high-intent keywords
  • Strategic campaign structure & bidding
  • Ad copywriting & A/B testing
  • Conversion tracking & ROI reporting
  • Negative keyword management
  • Landing page optimisation recommendations
Social Reach

Meta & Display

Reach your ideal customers on Facebook, Instagram and across the web — even before they start searching. Meta Ads and display campaigns build awareness, drive traffic and bring back visitors who didn't convert first time.

  • Facebook & Instagram campaigns
  • Audience targeting by location, interest & behaviour
  • Google Display Network banner ads
  • Retargeting for website visitors
  • Ad creative & copy included
  • Dedicated landing pages for paid traffic

WHAT WE
DELIVER

Keyword Research

We find the high-intent keywords your customers use when they're ready to buy — and cut the ones that waste budget.

Precise Targeting

Location, demographics, interests and behaviour — your ads reach the right people, not just anyone.

Creative & Copy

We write the ads and design the creative. Everything is tested and refined to maximise click-through and conversion rates.

Full Tracking

Every click, call and form submission tracked. You always know what your ad spend is generating.

Retargeting

Bring back visitors who didn't convert. Retargeting campaigns keep your brand in front of warm prospects.

Continuous Optimisation

We review and improve campaigns every week — cutting waste and scaling what works to lower your cost per lead.

65%

of high-intent searches result in an ad click

5x

average return on ad spend for well-managed Google campaigns

3–7 days

to launch your first campaign after onboarding

THE
PROCESS

01

Strategy Session

We learn about your business, your ideal customers and your goals. Which channels make sense? What's an acceptable cost per lead? This shapes everything.

02

Campaign Build

We build campaigns with proper structure, targeting and tracking. Ad copy written, creative designed, conversion tracking set up — ready to launch.

03

Launch & Monitor

Campaigns go live and we monitor performance closely. We gather data, identify what's working and make early optimisations.

04

Optimise & Improve

Every week we review performance — adjusting bids, testing new creative, refining targeting and cutting wasted spend.

05

Scale What Works

Once we've proven what converts profitably, we scale it. More budget to winning campaigns. Maximum ROI at maximum volume.

COMMON QUESTIONS

READY TO TURN
AD SPEND INTO LEADS?

Book a free discovery call. We'll audit your current paid ads — or build a strategy from scratch — and show you exactly what's possible for your business.

Lead Forge Marketing

Lead generation systems for local businesses - built on traffic, conversion and AI-powered automation.

Get in Touch

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Lead Forge Marketing is a trading name of 360 Media Works Ltd.